Chipotle may be best known for its burritos and now the Mexican food chain is to be noted for its new sustainable apparel collection.
Chipotle Goods’ collection of responsibly-sourced apparel includes basics such as denim jackets, tote bags, T-shirts, sweatshirts, leggings, camisoles, bomber jackets and socks – all made from organic cotton.
The collection features an open-looped line of Chipotle apparel, dyed with upcycled avocado pits from its restaurants.
Each year, the Mexican food chain finds itself with nearly 300 million avocado pits, leftover from making guacamole in its restaurants. Chipotle is now upcycling leftover pits from select restaurants to create several natural avocado-dyed goods. An ink is created when the pits are simmered in water, creating a sustainable, plant-based dye varying in colour. Each unique piece from the avocado-dyed collection requires five avocado pits.
Chris Brandt, Chief Marketing Officer at Chipotle, said: “We set out to create a line of products with the same thoughtfulness, care, and attention to detail that we use in our kitchens. With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world.”
Through its online store, Chipotle Goods also sell items that encourage sustainable or zero-waste living including a reusable thermal lunch bag and stainless steel water bottles, as well as reusable cotton tote bags.
All profits from the Chipotle Goods collection will go towards supporting organisations that are focused on making farming and fashion more sustainable.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com