Korean car company Hyundai have utilised discarded car parts including airbags in a new sustainable fashion collection that it has launched at department store, Selfridges.
The car manufacturer has teamed up with a number of ethical designers for the launch of Re:Style 2020 at the department store in London.
Garments unveiled as part of the range included a £510 jumpsuit, from E.L.V. DENIM, which was made from upcycled denim and leather scraps.
Designer Richard Quinn created a blue and white floral pattern reflective of his signature style, which was printed directly onto recycled airbag fabric crafted into a £1,120 fitted corset.
The collaboration has been designed as part of Hyundai’s commitment to a more sustainable future. Under its ‘Strategy 2025’, the manufacturer aims to be the world’s third-largest automaker of eco-friendly vehicles by 2025, offering battery electric vehicles and fuel-cell electric vehicles (FCEVs).
Wonhong Cho, Executive Vice President of Hyundai Motor Company, said: “At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post COVID-19 world.
“Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to. By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”
Other items on sale as part of the Hyundai collection includes a £780 Fuji Technical Vest, made by Public School, is composed of discarded seatbelt webbing and airbag material. And pushBUTTON created a £540 work vest made from waste airbag materials.
Alighieri created a collection of necklaces, chokers, bracelets and other items created with repurposed seatbelts, car glass and foam materials, as well as gold, silver, bronze and freshwater pearls. Prices for the Alighieri range started from £195.
All revenue from the sale of the goods unveiled at Selfridges will be donated to the British Fashion Council’s Institute of Positive Fashion, which supports global designers and the fashion industry to become more sustainable.
Meanwhile, Hyundai has announced a new electric-vehicle brand, Ioniq, with dedicated EV models scheduled to be introduced from 2021.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com