Thai Style Solutions: Thailand’s post-pandemic solutions for growth reconnects local crafts to global design scene

Thailand has found a new pathway to reconnect local craft businesses to global markets with a new initiative, Thai Style Solutions, which promotes Thai products and design services as alternative solutions for the post-pandemic world – offering new perspectives on the future of sustainable growth.

Thai Style Solutions, which has been set up by the Thailand government’s Department of International Trade Promotion (DITP), encourages forward-thinking designers to collaborate with traditional craftspeople and local communities, and then to offer their products to consumers across the globe via online e-commerce platforms.

While the coronavirus pandemic has disrupted modern supply chains, Thailand’s response has been to think global but act local. Thai designers and entrepreneurs are rebuilding the relationship between modern business and local economy by reaching out to local communities. This not only results in a variety of authentic craft designs but also more sustainable source of income for local people across the country, according to Thai Style Solutions.

Combining Thai creative talents and flexible manufacturing, Thailand’s ability to create and adapt quickly is a huge advantage for today’s fast-changing demands. Thai designers and makers can work collaboratively from idea to final product in a very short period of time.

Somdet Susomboon, Director General of Thailand’s Department of International Trade Promotion (DITP), said: “The COVID-19 outbreak has caused global economic stagnation and supply chain disruption on a never-before-seen scale.  At the same time, the environmental problems have accelerated. The path to recovery is therefore different. The growth strategy for the future will not be the same as the pre-COVID world.

“Now the world is facing multidimensional crises. But there is always a solution to every problem, and Thai Style Solutions could be a future-proof model for those who are looking for new ways to create a better life in these challenging times.”

The products from 47 designers and brands that are being promoted demonstrate how the country’s designers are responding to the current crisis in five ways: Creative Solutions, Design Solutions, Growth Solutions, Green Solutions and Art Solutions.

Thailand’s creators have long been eco-conscious. When combining Thai designer’s ability to think out of the box with environmentally-friendly practices, the results are innovative green solutions, from advanced bamboo materials to upcycling furniture and recycled textile.

Thailand’s path to a sustainable economy is to link local craft businesses to global supply chains by encouraging forward-thinking designers to work collaboratively with traditional craftspeople and local communities. The results are innovative lifestyle products with a touch of craftsmanship and job creation across the country.

Thai Style Solutions

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at

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