Amazon launches Climate Pledge Friendly platform to help customers shop for sustainable products

Amazon has launched a new shopping platform, Climate Pledge Friendly, to help make it easy for customers to discover and shop for more sustainable products.

Customers will now see the Climate Pledge Friendly badge on more than 40,000 products in Europe to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.

Amazon’s Climate Pledge Friendly programme will be available in the UK, France, Germany, Italy, and Spain.

The Climate Pledge Friendly selection includes beauty, fashion, grocery, household, office, and electronics products for consumers and businesses from brands including Cif ecorefill and Seventh Generation by Unilever, Faith in Nature, HP, Haglöfs, Esprit, Calida, and Kite Clothing.

Climate Pledge Friendly products are clearly shown in shopping results, have additional sustainability information on the product page, and are featured in its dedicated store within the Amazon platform. The Climate Pledge Friendly selection includes products made and sold by small businesses across Europe.

Launching the platform, Doug Gurr, Amazon UK Country Manager, said: “Climate Pledge Friendly is a simple way for our customers to discover more sustainable products that help preserve the natural world. With 18 external certification programmes and our own new Compact by Design certification, we’re incentivising selling partners to create sustainable products that help protect the planet for future generations.”

Amazon has partnered with trusted third-party certifications, and customers will be able to discover products that meet sustainability standards designed to help preserve the natural world. Climate Pledge Friendly includes a wide range of global certifications and Amazon is adding European certifications from EU Ecolabel, Blue Angel, and Nordic Swan.

Ragnar Unge, CEO Ecolabelling Sweden, in charge of The Nordic Swan Ecolabel, added: “It has never been more important to provide information that allows us all to contribute to a sustainable future, and our focus is on highlighting products that meet tough requirements on chemical usage, resource consumption, greenhouse gas emissions and biodiversity,” said . “Climate Pledge Friendly will help guide consumers in Europe to easily find products with trusted sustainability certifications.”

The Climate Pledge Friendly initiative supports Amazon’s commitment to reach the Paris Agreement ten years early and be net-zero carbon by 2040. The company has already committed to reaching 100% renewable energy by 2025 and ordered more than 1,800 branded electric vehicles from Mercedes-Benz to make deliveries to customers in Europe.

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living.

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