Scotland-based independent off-licence WoodWinters and Whiskies has become the first retailer in the world to sell wine in a paper bottle.
The 75cl Frugal Bottle, which is made in the UK from 94% recycled paperboard with a food-grade pouch to hold the wine, has gone on sale in-store for the first time at Woodwinters Wines and Whiskies stores in Edinburgh, Bridge of Allan and Inverness.
The first wine to be housed in the Frugal bottles and sold by the Scottish off-licence is from the award-winning Italian vineyard Cantina Goccia. The Italian red wine, packaged in the Frugal Bottle, is a lightly oaked Sangiovese with Merlot and Cabernet Sauvignon.
The Frugal Bottle is five times lighter than a normal glass bottle, weighing just 83g and making its carbon footprint up to six times lower than a regular 75cl bottle.
The bottle, which can be refrigerated, is easy to recycle, according to the bottle manufacturers Frugalpac, which states that the paperboard can easily be separated from the liner.
Recycling the bottle is easy to do at home, as consumers only need to separate the plastic food-grade pouch from the paper bottle before recycling in their normal recycling bin. Alternatively the liner can be easily separated during the paper re-pulping process once it has been collected.
Douglas Wood, founder of Woodwinters Wines and Whiskies, told The Drinks Business: “Woodwinters has always been keen on promoting innovation in sustainability so we’re very excited to offer one of our favourite wines in such an environmentally friendly bottle. We think it’s going to be hugely popular with our customers.
“You’ve got interesting packaging as you can wrap it all they way around, and you’ve got something the customer is likely to ask about. It’s about starting a conversation – both about the wine itself, but you can also talk about the environmental aspect as well, which comes from so many angles.Yes of course it’s less weight, so less energy to transport, but it is also less weight and space in your recycling, which can be good for restaurants as well.”
Woodwinters Wines and Whiskies is planning to add a white Grechetto from Cantina Goccia in a paper wine bottle next year.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com