The UK’s first fully plastic-free and recyclable lid-free takeaway cup has been launched.
The ButterflyCup, which needs no separate lid, is initially being rolled out at at WWT (Wildfowl & Wetlands Trust) centres across the UK.
ButterflyCup is made from natural resources including cardboard, fibrous material from vegetables and plants, and sugarcane. It can be recycled in the regular paper bin along with cardboard and ordinary paper, biodegrades naturally and can be composted.
Most cups to date are not recycled thanks to their plastic lining and separate plastic lid. Unlike traditional takeaway cups, ButterflyCup’s all-in-one design contains no plastic laminate and eliminates the need for a plastic lid.
Tommy McLoughlin, Founder and CEO of ButterflyCup said: “We are thrilled to be launching in the UK with WWT, an organisation whose ethos of protecting the natural world we share.
“It is a travesty that of the billions of coffee cups the UK uses each year, so few get recycled. We created ButterflyCup to lift the lid on this eco disaster and help solve it. We believe it is the world’s most environmentally friendly disposable cup, and we hope more coffee outlets across the UK give their customers the option of using it in the near future.”
Around 2.5 billion coffee cups are thrown away in the UK each year, while only 1 in 400 is recycled. If each of those 2.5 billion cups lids were placed on top of each other, they would create a stack long enough to stretch around the entire world.
ButterflyCup is currently used in more than twenty countries across five continents.
Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. She also offers content services to businesses and individuals at Rosamedea.com