MAIUM: Dutch outerwear brand create sustainable rainwear that can be transformed into functional ponchos

Dutch outerwear brand MAIUM have redesigned two wardrobe staples – the mac and the trench – to account for functionality and ease of movement so that the garments can easily be transformed into trendy bike ponchos.

The Amsterdam-based label’s SS21 unisex collection showcases vintage silhouettes with a modern twist, reimagining the classic Mac and Trench coat with functional zippers on the side of each garment which when opened up, turn the garments into ponchos, keeping those who ride bikes and their bikes shielded from the rain.

Designed with sustainability in mind, MAIUM’s mac and trench are fully waterproof and made made from a blend of organic cotton and recycled PET.

MAIUM’s trench coat is oversized, true to its traditional silhouette, which reflects its first introduction in 1901. While the label’s mac coat, inspired by the traditional Macintosh coat from 1824, features a classic silhouette with a modern twist which allocates room for movement. Both coats come in four colours including black, navy blue, brick red, and iced coffee tan.

MAIUM was founded in 2016 by friends Hendrik van Benthem Maium and Anita Palacios and Hendrik van Benthem. The self-proclaimed “bad weather experts”, who grew up biking through the rain in a country that sees on average 130 days of rain every year, were inspired to design their own rainwear after they found traditional outerwear lacking in both style and function. And so the pair set out to design rainwear that adapts to unpredictable weather conditions and a busy lifestyle.

The MAIUM founders say: “MAIUM is a product of its environment. With at least 130 days of rain every year, and more than one third of the country being below sea level, we have a reputation for creating innovative ways to keep ourselves dry. Our raincoats too are designed to help protect you from the elements through innovation in design, function and materials.”

“We are committed to continuously searching for durable and sustainable alternatives in production techniques, fabrics and raw materials. The fashion industry is one of the most environmentally harmful industries in the world, which is why it is crucial that forward-thinking designers combine fashion and design to create sustainable, functional and timeless alternatives.

“Rainwear is, by definition, designed to protect us from the elements. Our attempt to restore the link to nature by incorporating sustainable design practices, is our way of returning the favour and protecting the elements from us, proving that fashion and innovation doesn’t have to cost the earth.”

MAIUM

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. 

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