Younger generations helping families across the generations to make greener choices, survey shows

Families, across the generations, are making cheaper, greener lifestyle choices on advice from children and grandchildren, according to a survey by Pure Planet.

UK-based renewable energy provider Pure Plant surveyed 2000 adults including parents with kids of all ages – from very young to grown up with children of their own.

Almost nine in 10 of the parents asked about their habits (88%), said they would always or sometimes act on their children’s advice around sustainability.

Some 13% of parents said their children had encouraged them to switch to renewable energy. Almost one in 5 parents (19%) have also been told to turn the heating down by their children and more than a quarter (26%) have been told to turn the lights off when they leave the room.

Pure Planet co-founder Steve Day Day said: “We know from our research that the generations have different approaches to sustainability but share a belief we all need to reduce our carbon emissions. The only way we’re going to achieve that is by working together.”

The Pure Planet survey also found that nearly a third (29%) of parents have been encouraged to recycle more often by their children and nearly a quarter (23%) said their children had pushed them to ditch single-use plastic bags. 

Many of the adjustments can also cut down on household costs, especially energy. Steve Day said: “We want to help people save money and live more sustainably. That’s why we’ve launched our #NoExcuses campaign, to urge families to work together to make climate-friendly, low-carbon choices for the long term.”

Pure Planet

Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living. 

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