Alohas: Spanish brand creates on-demand, sustainable footwear

Sustainable footwear on-demand is enabling Spanish footwear brand Alohas to tackle overproduction in fashion and cut its carbon footprint.

The Barcelona-based, women’s footwear brand operates on a pre-order system, allowing the business “to accurately anticipate demand levels prior to production, so we produce the amount of shoes we’re going to sell”.

According to Alohas, their on-demand business model means fewer, bigger, outdated collections and no wasted stock.

Alohas works with a team of artisans to produce their shoes locally in the coastal region of Alicante, Spain. The product range includes leather as well as vegan options.


Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living

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