TRIWA release Sea Shepherd Time for Action collab ocean plastic wristwatch

Swedish watch makers TRIWA have collaborated with ocean conservation charity Sea Shepherd to design a wristwatch made completely from recycled ocean plastic.

The TRIWA x Sea Shepherd Time for Action wristwatch, in addition to being made completely from recycled ocean plastic, is also meant to make a statement about taking action.

The wristwatch features Sea Shepherd’s logo on the dial and backplate, as well as a limited edition sleeve. All packaging is recyclable, and 15% of the sales from each watch go back to Sea Shepherd.

The TRIWA team felt it was crucial to rely on plastic harvested from the ocean to make a statement about damage to the ecology of the marine environment.

Ludvig Scheja, co-founder and creative director at TRIWA, said: “Ocean conservation requires all types of actions. We’re in a situation where our oceans are in desperate need of help. One thing is making use of the thousands of tons of plastic circulating our oceans, another thing is taking direct action against illegal activities that are endangering species against which Sea Shepherd is fighting with admirable effort and dedication.

“By creating this watch, we hope consumers will actively engage and contribute to cleaner oceans and more importantly, wear this watch as a statement piece to spread the message of taking actions for our oceans.”

With the proceeds, Sea Shepherd will continue the nonprofit’s mission to “end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.” The organisation investigates and documents illegal activities at sea to safeguard the biodiversity of the ocean and ensure survival for future generations.


Rosa Medea is Life & Soul Magazine’s Chief. She writes about lifestyle including sustainable and green living

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