Sir David Attenborough backs animal welfare and wildlife conservation fund for advertisers

The Lion’s Share, a new initiative launched by Sir David Attenborough, is calling on the advertising industry to donate to wildlife protection schemes every time they feature animals in their adverts. The Lion’s Share Fund intends to raise £75 million a year by getting companies to contribute 0.5% of any spending on advertising campaigns that feature an animal, including adverts for pet food. The money … Continue reading Sir David Attenborough backs animal welfare and wildlife conservation fund for advertisers

Mammal Mapper app contributing to conservation action

Mammal Mapper, an app created by the Mammal Society, is helping the UK to address the issue of poorly monitored wild mammals including rabbits, hedgehogs and mountain hares. The Mammal Mapper is designed to record information on the location and number of animals spotted on walks or bicycle rides. Users of the Mammal Mapper can record sightings of any mammal, including field signs such as … Continue reading Mammal Mapper app contributing to conservation action

Knepp Wildland: A rewilding success story in Britain

Rewilding has turned around Knepp Estate – a 3,500-acre estate in West Sussex – in to a haven for rare species including turtle doves, nightingales, peregrine falcons, lesser spotted woodpeckers and purple emperor butterflies. Almost twenty years ago, husband and wife team Isabella Tree and Charlie Burrell set about transitioning Knepp Estate from economically unsustainable intensive farming on heavy clay soil to stepping back and letting … Continue reading Knepp Wildland: A rewilding success story in Britain

Authors4Oceans: Children’s books authors making waves in helping to halt plastic pollution

Authors4Oceans is a group of water element-inspired authors and illustrators of children’s books passionate about the natural world and preserving it for future generations. The Authors4Oceans campaign was created by the award-winning novelist Lauren St John, whose children’s books include the eco-adventure Dolphin Song and the recently published seaside mystery Kat Wolfe Investigates. The concept behind Authors4Oceans came about when Lauren St John ordered a drink in a … Continue reading Authors4Oceans: Children’s books authors making waves in helping to halt plastic pollution

Albatross: Documentary examines humanity’s broken relationship with planet Earth

American photographer and filmmaker Chris Jordan’s images of dead seabirds with stomachs full of plastic are some of the most widely circulated and shocking depictions of the stark reality that the planet is in a state of emergency. Documentary movie Albatross tells the story behind these images. Chris Jordan believes the focus should be on forcing people to have a stronger emotional engagement with the problems plastic causes. For this reason, Albatross steps … Continue reading Albatross: Documentary examines humanity’s broken relationship with planet Earth

Tailored fields of wildflowers through crop fields trialled in the UK as an alternative to pesticides

Stripy fields of wildflowers have been planted through crop fields across England as a way to reduce the use of pesticides. It comes as studies have shown that using wildflower margins to support insects including hoverflies, parasitic wasps and ground beetles slashes pest numbers in crops and even increases yields. The strips were planted on 15 large arable farms in central and eastern England last autumn … Continue reading Tailored fields of wildflowers through crop fields trialled in the UK as an alternative to pesticides

Can Jaguars’ Unique Biology Help It Survive On Our Over-Populated Planet? — Longreads

By avoiding confrontations with humans, and using water and edge-lands, jaguars might be ideally suited to surviving the modern world. via Can the Jaguars’ Unique Biology Help It Survive On Our Over-Populated Planet? — Longreads Continue reading Can Jaguars’ Unique Biology Help It Survive On Our Over-Populated Planet? — Longreads

Project Extraordinary making sustainability sexy

Project Extraordinary – the first global programme that empowers brands to make sustainability sexy – will announce the winner of its short-form video competition next month. The first award from the Extraordinary Awards, a global competition for the advertising and creative industry to use their creative powers for good, is for Best Visual Concept. The challenge invites creative minds globally to develop a short-form video concept … Continue reading Project Extraordinary making sustainability sexy

Young Latin American females awarded for nature conservation campaigning

Two young Latin American females have been awarded the World Wildlife Fund (WWF) International President’s Youth award for their contributions to nature conservation. Nina Gualinga, a 24-year-old woman leader of the Indigenous Kichwa community of Sarayaku in the Ecuadorean Amazon, received the award for her active participation in Indigenous resistance to defend their territory from the state and transnational extractive companies. Twelve-year-old Belize native, Madison Pearl … Continue reading Young Latin American females awarded for nature conservation campaigning

National Plant Monitoring Scheme calls for volunteers in the UK to help record plants

A plant monitoring scheme in the UK, the first of its kind, is calling on volunteers across the country to visit a kilometre square local to them twice a year and record the plants they find. Plants are the foundation of habitats and ecosystems, but currently there is not a good measure of changes in plant populations across the country. The National Plant Monitoring Scheme (NPMS) … Continue reading National Plant Monitoring Scheme calls for volunteers in the UK to help record plants