La Vie est Belt: French startup turns old car, bike and fire hose tyre waste in to fashion accessories

French startup La Vie est Belt is eliminating bike, fire hose and car tyre waste by turning them into fashion accessories.  The northern France-based business turns old tyres into belts using leatherworking skills and tools. Any tyre scraps leftover from the process of making belts are then turned into key rings and bow ties, ensuring that La Vie est Belt is as zero-waste as it … Continue reading La Vie est Belt: French startup turns old car, bike and fire hose tyre waste in to fashion accessories