Forces of Nature: Jaden Smith honours Gaia in his sustainable denim collection for G-Star RAW

Jaden Smith has launched his debut collection for G-Star Raw with an ode to Gaia or Mother Earth herself. The Forces of Nature collection presents three colourways, with all the pieces engineered with sustainable materials. The blue colourway reflects water, made with The Planet Indigo fabric, the first Cradle to Cradle denim fabric. Ecru is in reference to the earth, purity and produced using raw organic cotton. … Continue reading Forces of Nature: Jaden Smith honours Gaia in his sustainable denim collection for G-Star RAW

Jaden Smith teams up with G-Star RAW to create a sustainable denim collection

Jaden Smith is to create a sustainable denim collection for G-Star RAW, in the denim’s brand latest move to push sustainability up the ranks in the fashion industry. Announcing G-Star RAW’s collaboration with Jaden Smith on his Instagram account, G-Star RAW co-owner and Head of Imagination, Pharrell Williams said: “His [Jaden Smith’s] commitment to the environment is such an inspiration.” Although new to designing, supporting … Continue reading Jaden Smith teams up with G-Star RAW to create a sustainable denim collection

Menswear: Sustainable Denim Brands

Denim comes close to being a man’s best friend when it comes to attire – no matter what the occasion, a good pair of jeans can be worn formal or casual. But making a pair of jeans has a huge impact on the environment. Fortunately there are now several denim brands championing processes of manufacturing and dyeing and use of materials that are sustainable and … Continue reading Menswear: Sustainable Denim Brands