The Ellen MacArthur Foundation issues new guidelines for making denim more sustainable

The Ellen MacArthur Foundation has issued new guidelines designed to transform the way denim is produced to be more sustainable, and to lessen its impact on the environment. The Jeans Redesign Guidelines set out minimum requirements on garment durability, material health, recyclability, and traceability. Based on the principles of the circular economy, the guidelines will work to ensure jeans last longer, can easily be recycled, … Continue reading The Ellen MacArthur Foundation issues new guidelines for making denim more sustainable

Atelier & Repairs: Denim brand producing less and repairing more

Denim brand Atelier & Repairs is helping to reduce the negative impact fashion has on the environment by “reimagining and transforming” denim garments and textiles that already exists. The denim brand, which has become well known for its transformation of vintage Levi’s 501 jeans, uses reclaimed denim and deadstock fabrics to create one-of-a-kind pieces – adding quirky patchwork to designs, cutting up jeans to create … Continue reading Atelier & Repairs: Denim brand producing less and repairing more

Sustainable denim reaches out to plus-size market with DL1961’s inclusive size range

Sustainable denim brand DL 1961 has got everyone covered in its range of denim basics to now include a plus-size range. DL1961’s plus-size or inclusive size range includes skinny jeans, mid-rise and wide leg jeans in US sizes 14-24. The New York-based brand uses ethically sourced, premium cotton, as well as eco-friendly fibres such as Promodal and Refibra™ lyocell to make denim products that are … Continue reading Sustainable denim reaches out to plus-size market with DL1961’s inclusive size range

Jaden Smith teams up with G-Star RAW to create a sustainable denim collection

Jaden Smith is to create a sustainable denim collection for G-Star RAW, in the denim’s brand latest move to push sustainability up the ranks in the fashion industry. Announcing G-Star RAW’s collaboration with Jaden Smith on his Instagram account, G-Star RAW co-owner and Head of Imagination, Pharrell Williams said: “His [Jaden Smith’s] commitment to the environment is such an inspiration.” Although new to designing, supporting … Continue reading Jaden Smith teams up with G-Star RAW to create a sustainable denim collection

Menswear: Sustainable Denim Brands

Denim comes close to being a man’s best friend when it comes to attire – no matter what the occasion, a good pair of jeans can be worn formal or casual. But making a pair of jeans has a huge impact on the environment. Fortunately there are now several denim brands championing processes of manufacturing and dyeing and use of materials that are sustainable and … Continue reading Menswear: Sustainable Denim Brands